1. COLLECTION AND USE OF PERSONAL INFORMATION
We may collect and use the personal information you provide us (unless otherwise stated below), including your personal health information, when you:
- Obtain our Services
- Create an account to access and use the Portal
- Book an appointment
- Pay for our Services
- Sign up to receive program updates and marketing emails about MWM resources, services, offers and events
- Agree to participate in research activities
- Attend one of our events
- Contact us
Our Services: We collect personal information from you, including personal health information, to enable MWM healthcare providers and other professionals (the "MWM Team") to provide you with medical and behavioural weight management support services through a virtual care setting. We may also collect relevant personal health information about you from your other healthcare providers, such as your primary care physician, for this purpose. Your information collected in connection with our Services is stored in your medical record, which is accessible to the MWM Team through our virtual care offering.
In order to provide customized patient support, we may collect your first and last name, gender, date of birth, weight, height, body mass index, family status, personal and family medical history (including information about any treatments, diagnoses, or prescriptions), metabolic lab work, the name of your primary care provider, physician and medical referral appointment information, health card number and other relevant information for the purposes of determining suitability for, planning and delivering our Services to you.
Virtual Care: Our non-urgent, non-emergency Services are offered remotely, either through real-time video or audio technology. If you choose to use our Services, you will be asked to verify your identity such as by showing us your government-issued photo ID at the start of your virtual care session. If you share personal information with your healthcare provider through the chat functionality in a virtual care session, that information may be stored in your medical record.
We do our best to make sure that any information you give to us during virtual care visits is private and secure; however, there may be circumstances in which your communications with us, including the transmission of certain sensitive personal health information, will be through unencrypted e-communication. As with all online communications, there is a risk that your personal health information may be intercepted or unintentionally accessed or disclosed, and this risk is increased when unencrypted e-communication is used. To help mitigate this risk, you should be in a private setting when receiving virtual care and should not use an employer's or someone else's computer or device.
Our Portal: As a MWM patient, you may create an online account to access and use the Portal in order to communicate with us, view scheduled appointments, complete questionnaires or assigned tasks, and access our tools and resources. In order to create and administer your account and authenticate you, we will collect your full name, email address, username and password, and phone number. You are required to keep your username and password secure and not share it with anyone else. We will never ask you for your password in any unsolicited communication (such as letters, phone calls, or email messages).
Booking an Appointment: We collect personal information when you book an appointment or request virtual care, including a consultation, through the Website or by phone. This information may include your first and last name, email address, date of birth, height, weight, body mass index, phone number, reason for booking/requesting our Services, medical history, information regarding how you heard about MWM, and any other information you choose to provide us. We use this information to book an appropriate appointment and provide the MWM Team with the information they need to deliver services to you. You can view your past and upcoming appointment bookings through the Portal or by contacting us.
Payment: When you pay for our Services, our authorized third-party payment processor will collect your full name and payment information (including billing address, credit card number, expiry date and CVV code) in order to process the transaction and enable the MWM Team to provide you with the services you have purchased.
Program Updates and Marketing Communications: When you sign up to receive our Services or if we otherwise have your consent, we will collect and use your full name and email address to provide you with communications including information about MWM resources, services, offers, events and promotions. You can unsubscribe at any time by you can unsubscribe any time by contacting us at the contact information under "Contact Us" below. Please note that you may continue to receive transactional, informational or account-related communications from us even if you unsubscribe from marketing communications.
Research: From time to time, MWM may participate in medical research. All research projects undertaken by MWM will be approved by the applicable Research Ethics Board and have Health Canada approval, if required, and you will be asked to review and, if you wish to participate, sign a Patient Information and Consent Form prior to any study related interactions. We will not use or disclose your personal health information for these studies in a manner that can identify you without obtaining your consent in a manner consistent with applicable law.
Events: If you attend one of our events or webinars, we may collect your first and last name, email address, city, province, postal code, country, phone number, and any other information you may provide us in connection with the event or webinar. We collect this information so that we can communicate with you about the event and contact you about future events.
Contacting Us: You may get in touch with MWM, including by telephone or email. We record telephone calls for quality assurance and training purposes. When you contact us with a comment, question or concern, you may provide information that identifies you, such as your name, email and phone number, along with additional information we may need to help us promptly answer your question or respond to your comment. We may retain this information to assist you in the future.
Non-Identifiable Information: We may modify or aggregate your personal information, including personal health information, such that it cannot reasonably be associated with you, for the following purposes:
(i) to protect your privacy and the security of your personal information; and
(ii) to conduct research and/or analytics with the goal of improving our Services, developing new offerings and improving weight management outcomes.
We may share such non-identifiable information or insights with certain limited third parties to assist in research, statistics, analytics, planning, or product and service development.